GEO (Generative Engine Optimization) means optimizing your site for AI answer engines. The five core moves: a 40–60 word direct answer at the top of each page, real FAQs, Schema structured data, an llms.txt file and a consistent brand identity everywhere.
SEO vs GEO
SEO is for ranking in search results. GEO is for being named when someone asks ChatGPT, Gemini or Perplexity a question. Both need clear, trustworthy, structured content.
The five core moves
The foundation of GEO:
- A direct answer in the first 40–60 words of every page
- A real FAQ section with short, precise answers
- Schema.org: Organization, Service, FAQPage, Article
- An llms.txt file summarizing company, services and links
- The same brand name and description on your site, Instagram, Eitaa, LinkedIn and Google Maps
Write citable evidence
Vague content does not get cited. Use numbers, years, project names and verifiable outputs, as we do in our portfolio.
Measure it
Once a month ask 20 fixed questions across several AI tools and log how often your brand is named.
Frequently asked questions
A plain text file at the site root giving language models a structured summary of the site. This site has one.
Rank on Google and get named by ChatGPT and Gemini.